Matt Spangler

Jul 7, 2026

•

3 min read

The Only Thing You Actually Own

Issue #64 | AI is getting cheaper and sucking up data everywhere it can. For both brokerages and agents one thing is getting more important than ever: your data.

Matt Spangler

Jul 3, 2026

•

3 min read

What to Hand Off to AI First

Issue #63 | Weekend Workflow | Let Claude audit your week, rank what an AI agent can take off your plate, and hand off the easiest task before Monday.

Matt Spangler

Jun 30, 2026

•

2 min read

How to Be in Ten Places at Once

Issue #62 | The Rundown | ChatGPT, Gemini, and Claude all shipped no-code agents that do the work for you, plus the one task to hand off this week.

Matt Spangler

The AI Safety Note You Send This Weekend

Jun 26, 2026

•

3 min read

The AI Safety Note You Send This Weekend

Issue #61 | Weekend Workflow | Use AI to write a short client note that protects your sphere from deepfake fraud and fake photos, and makes you the human they trust.

Matt Spangler

Jun 23, 2026

•

2 min read

The New Rules for Your Listing Photos

Issue #60 | New AI photo-disclosure rules, deepfake scams reach the closing table, and why honest images just became your edge.

Matt Spangler

Jun 21, 2026

•

3 min read

Find Your AI Lane on LinkedIn

Issue #59 | Weekend Workflow | Use AI to find where your expertise meets demand, then turn it into LinkedIn posts that get you cited in AI search results.

Matt Spangler

Jun 16, 2026

•

2 min read

Why 91% of Agents Are Invisible to AI

Issue #58 | Gemini gains on ChatGPT, the government pulls Anthropic's top models, and the AEO move that gets you recommended.

Matt Spangler

Jun 13, 2026

•

3 min read

The Sphere Outreach That Runs Itself

Issue #57 | Weekend Workflow | A recurring Claude Cowork task that drafts personal past-client emails into your Gmail in your voice every two weeks.

Matt Spangler

Jun 9, 2026

•

2 min read

Apple Finally Fixed Siri

Issue #56 | Apple's new Siri, ChatGPT's memory upgrade, and what AI says about you.

Matt Spangler

Jun 7, 2026

•

2 min read

The Voice Skill That Goes With You

Issue #55 | Weekend Workflow | Turning your voice guide into a skill file that makes every AI output feel like it came from you.

Matt Spangler

Jun 2, 2026

•

2 min read

Google Rewrote Search

Issue #54 | Google moved your website to second place, Claude stopped lying to you, and most agents are using AI in the wrong order.

Matt Spangler

Video

May 29, 2026

•

2 min read

The 90-Second Listing Reel Workflow

Issue #53 | Weekend Workflow | A step-by-step Gemini Omni build that turns your existing listing photos and 15 seconds of phone footage into a 90-second Instagram reel.

Matt Spangler

Google Omni

What Jony Ive's Ferrari Teaches Every Agent

May 26, 2026

•

2 min read

What Jony Ive's Ferrari Teaches Every Agent

Issue #52 | What Jony Ive's new i-Ferrari teaches every agent about AI, plus the three platform moves from last week that matter.

Matt Spangler

May 23, 2026

•

2 min read

Build Your Own Custom Daily Briefing

Issue #51 | Weekend Workflow | A 15-minute Cowork setup that creates a custom Daily Briefing inspired by Google's new built in-solution.

Matt Spangler

Gemini

Google's $100 Answer to Claude and ChatGPT

May 19, 2026

•

2 min read

Google's $100 Answer to Claude and ChatGPT

Issue #50| Google cut AI Ultra to $100, shipped Gemini Spark and Daily Brief at I/O, and used the whole keynote to chase Claude and ChatGPT.

Matt Spangler

AI for Listings

May 15, 2026

•

1 min read

Build a buyer concierge in Claude

Issue #49 | Weekend Workflow | A 29 min build that combines the Flexmls MCP server with Claude's new Memory feature to bring smiles to your buyers faces.

Matt Spangler

AI for Listings

May 12, 2026

•

2 min read

Your MLS just learned to talk to Claude

Issue #48 | Flexmls shipped an MCP server, eXp absorbed NextHome and became AGNT, and Anthropic doubled Claude's rate limits in the same week it shipped Memory.

Matt Spangler

May 10, 2026

•

2 min read

What Your Buyer Asked ChatGPT

Issue #47 | Weekend Workflow | Build the same ChatGPT brief your buyer is reading on the way to your showing.

Matt Spangler

May 5, 2026

•

2 min read

When your buyer brings ChatGPT

Issue #46 | Claude now operates Adobe, Notebooks land inside Gemini, HomeLight ships the first AI escrow officer, and the gap between your AI and your client's just got wider.

Matt Spangler

Build your 'Lux Listings of the Week' email

May 2, 2026

•

3 min read

Build your 'Lux Listings of the Week' email

Issue #45 | Weekend Workflow | A 30-minute build for a recurring weekly luxury email that AI search engines learn to cite.

Matt Spangler

Apr 28, 2026

•

2 min read

OpenAI launches GPT-5.5 & Image 2

Issue #44 | OpenAI dropped two models in three days. A new study confirms AI search surfaces luxury listings but skips the agents behind them.

Matt Spangler

Apr 26, 2026

•

2 min read

Sunday Night Lead Follow-Up

Issue #43 | Weekend Workflow | Use Claude Opus 4.7's new vision and long context to turn this weekend's open house sign-ins into personalized follow-ups ready before Monday.

Matt Spangler