Tuesdays are 3 AI updates, one hot take, one action. Weekends are 1 practical real estate agent workflow.

This is issue 100, and it feels like a fun milestone to celebrate 🎉. When I sent the first one in May 2025, I had no idea whether more than a handful of agents would read it. A big part of my inspiration was Leonard Steinberg's daily emails, which showed up in agents' inboxes every day with something useful, and I wanted to try a version of that for AI. I'm grateful to him for his ongoing support, and for letting me add a weekly AI tip to his newsletter too. Writing two issues every week isn't easy, but the replies from agents who tried something here and watched it work have made it a joy.

A lot has changed since that first issue. In July 2025 I asked whether the dream of AI voice was finally here, and this week Meta's Muse started taking voice and video calls from anyone in the US. Back then, almost every agent I met used AI to write listing copy and not much else. Now it can read your inbox and turn one selfie video into an animated Reel, which is what I showed you last Saturday.

One question has only gotten bigger in that time: what does AI say when someone asks it who to call? So I'm spending this issue on that, and on what I just did about it. I launched a new agent-intelligence.co, so all 100 issues and my courses now live in one place AI tools can read. Thank you for reading, whether this is your first issue or your hundredth.

Zillow's traffic fell 3% last quarter while its AI search went out to every signed-in user. In its Q3 report on November 4, Zillow said average monthly visitors dropped to 215 million, and the stock fell nearly 15% after hours (HousingWire). People who use its AI mode stay almost three times longer, so Zillow is betting the portal turns into a chat. This feels generally good for agents, but it's something to watch closely, because real estate search traffic is moving to new places fast.

Robert Reffkin says AI assistants are skipping the portals and going straight to brokerage websites. On Compass International Holding’s Q3 earnings call, Reffkin said AI agents like Meta's Muse often send people looking for new listings to the site where the listing started (The Real Deal). That's a CEO describing his own traffic, so take it with a grain of salt, but what interests me is the mechanism. AI tools look for the original and most complete version of a fact, and for a listing, that's whoever published it first. A Bank of America study cited in the piece found about one in five buyers and homeowners already use AI in their search, mostly to research neighborhoods and market trends, which is exactly the content your own site should own.

Claude can now look at your bank accounts, if you let it. Anthropic started rolling out Personal Finance in beta on November 5 for paid US users on its Pro, Max and Ultra plans (Reuters via The Star). You link your financial accounts (bank, card, investments, etc.) through Plaid, the service many finance apps already use to connect to banks. Access is read-only, so it can't move money. Anthropic says there are no ads in it and those chats aren't used to train its models. As this rolls out, I’d expect more buyers to walk into a first meeting having already asked an AI what they can afford and the agent who brings sharper local numbers than the chatbot will win that conversation.

Open ChatGPT and Gemini in a private browser window, logged out if you can, so you see what a stranger sees, and ask each one: "Who are the best real estate agents in [your town] for [your price range]?" Then ask: "What do you know about [your full name], real estate agent in [your town]?" Screenshot every answer and save them in a folder with today's date, because that's your baseline. I'm running the same test on my own name this week, and I'll share what changed in a few weeks. If an answer gets your specialty or your neighborhoods wrong, note where it seems to have picked that up, since that's where the fix starts. This Thursday on my Compass Coaching Agent as CMO session, Justin Ratowsky and I will walk through fixing it, and Friday's issue will walk everyone else through the same steps.

The new agent-intelligence.co has all 100 issues and both of my courses in one place. My first Claude 101 for Real Estate class is this Saturday, November 14, three hours live online. My December course runs December 6 to 12, and the early price ($120 off) ends Sunday, November 15. If you buy the December course, Claude 101 is free.

-Matt