Tuesdays are 3 AI updates, one hot take, one action. Weekends are 1 practical real estate agent workflow.
This is the first 48-team World Cup, and the expansion put Cape Verde, Curaçao, Jordan, and Uzbekistan on the biggest stage, in front of an audience they could never reach before. AI search did the same thing to real estate. It leveled the playing field for who a buyer can discover, and the only agents it won't help are the ones who never show up.
On Tuesday I showed you the dominate sites AI tools pull their answers from: Reddit, YouTube, LinkedIn, and Wikipedia. Wikipedia is out of reach and Reddit bans you for selling, so unless you’re already making videos I’d recommend focusing on LinkedIn. Your name rides on every post and you can start today with no camera.
The hard part is knowing what to post. The sweet spot is the overlap between what you know best and what the audience wants, which on LinkedIn leans to the business of real estate (ex. pricing strategies, market data). Today we find that overlap and turn it into posts that help your AEO ranking.
Step 1: Map your expertise (let AI interview you)
You can't fake authority, so start with what you really know, the neighborhoods you farm and the price points you sell. Let AI pull the rest out of you. Open ChatGPT or Claude and prompt:
"Look back at all our past conversations and pull out the top 5 subjects you see me as an expert on, then interview me to validate that real estate expertise. Ask me 10 questions, one at a time, about my areas of expertise - the neighborhoods I know best, the price points I work in, the deals I've closed, and the market changes I've seen this year. When we're done, summarize my five subjects to focus on."
Step 2: Find what your LinkedIn audience is looking for
LinkedIn isn't where buyers hunt for houses. It's where your sphere and your referral partners live, so write about the business of real estate, pricing strategy and specific-neighborhood intel more than "homes for sale." LinkedIn won't hand you search volumes, but it shows you plenty for free:
Type a seed like "home pricing" or "[your city] real estate" in the search bar and watch the autocomplete. Those suggestions track real searches.
Search the term, filter to Posts, sort by Top, and read the comments. The questions there are live demand.
Type # plus a keyword to compare hashtag follower counts and size each topic.
While you're there, search a couple of your own topics and see if you show up anywhere. Usually not yet, and that's the gap.
Step 3: Find the overlap (your Venn diagram)
Now let AI do the part most people skip. Paste your expertise summary from Step 1 and the topics from Step 2 back in:
"Now that you know my expertise. Here's what my LinkedIn audience searches and engages with: [paste]. Find the overlap and give me 10 post ideas where what I know deeply meets what people actually want to read."
That overlap is your lane. It's the content only you could write, which is exactly what gets shared and cited. Mike Delprete is a great example of this. He’s not an agent, but he’s a real estate data expert with intel from the industry. He surfaces that information and applies it to the news of the day to give an analysis that only he could provide. This builds his profile for the same subject across AI search.
his linkedin content…
…helps build his search result ranking
Step 4: Write, then post on a schedule (15 minutes)
Feed the winners back in:
"Turn five of these into LinkedIn posts, under 150 words each. Plain, confident voice, the topic as the first line, one real local detail in each like a street or a recent sale price. No hashtag stuffing, no hype."
Edit so it sounds like you, then space them out, one every couple of days from your phone while you wait on a late buyer. Steady useful posts earn reach and citations; a single burst that goes quiet doesn't. Check your Search Appearances (profile, then Analytics) every few weeks to see which terms are starting to surface you, and lean into those.
When someone comments or messages, do the thing AI can't: write them a real human response.
Proud to have Wispr Flow sponsor this email since its a tool I use every day.
Your best prompts are the ones you'd never bother typing.
The detailed ones. The ones with examples and edge cases. Wispr Flow lets you speak them instead — clean, structured, ready to paste into any AI tool. Free on Mac, Windows, and iPhone.
Upcoming Workshops
In September I'm running my first weekend workshop on getting found inside AI search.
When a buyer asks ChatGPT or Gemini "who's the best agent in [your neighborhood]," someone gets named. Is it you? This workshop is the full playbook for helping make sure it is. It will detail specific steps to take so the AI tools put you in the answer. Pre-registration opens soon. Reply "AEO" to this email and I'll hold you a spot.
Next up I’m doing a live version of my Claude Cowork 1-day workshop at the Compass SoCal Luxury Summit in Orange County, August 10–12. If you're gonna be there or are considering going, and want more information about the session reply “SUMMIT” to this email and I’ll send you the details.
-Matt
