Tuesdays are 3 AI updates, one hot take, one action. Weekends are practical real estate agent workflows.
1. 4 million people signed up to quit ChatGPT. Then it bounced back. In response to recent political decisions by OpenAI, a QuitGPT movement started and now has over 4 million sign-ups. ChatGPT uninstalls jumped 295% in a single day and Claude hit #1 on the App Store. But the bigger number is this: ChatGPT's share of daily U.S. users has dropped from 69% to 45% in the last twelve months. This not a protest, it's a market shift. You see, five days later, ChatGPT reclaimed #1. Why? Because they released a new model: GPT-5.4.
2. GPT-5.4 is the best of the big 5 AI tools for visual work. ChatGPT can now generate images with accurate, readable text baked in. It now innately knows the Instagram formats and helps you build out carousels of listings with text overlays. It shows you mockups of the cards before finalizing the design. Say "change the price to $1.15M" and it edits the image in place without starting over. It's also significantly better at generating custom images for presentation slides. But even with this new model, Claude is still the better tool for making things that think and work well.
3. ChatGPT now works inside Excel. OpenAI launched a ChatGPT for Excel add-in, a direct response to Claude's Excel integration which many argue is still the better tool for spreadsheet work. You can now talk to ChatGPT directly inside a spreadsheet. For agents, this means typing something like "build me a net sheet for a $1.2M sale with 5.5% commission, $12K in estimated closing costs, and a $780K remaining mortgage balance" and getting a working spreadsheet with actual formulas. CMA templates, commission calculators, client comparison sheets. All without leaving Excel.
HOT TAKE
Stop asking which AI tool to use. The question isn't ChatGPT or Claude. It's both. Product quality is the new brand loyalty, and right now, each tool is winning at different things. ChatGPT lost millions of users in a week, then reclaimed #1 five days later because it’s good at things Claude can't do yet. People didn't come back because they forgave OpenAI. They came back because the product delivered. The best agents use the best tools for the right job. Treat it like an ecosystem, not a single app.
1 THING TO TRY
Open ChatGPT (make sure you're on GPT-5.4, the default on Plus plans). Type: "Create an Instagram post for this home: [paste your listing page URL]. Include the [price], 3 key features, and 'Open House Saturday 1-4pm.' Use a clean, modern typeface. Make it Instagram vertical size."
The text will be readable. The layout will be usable. Now say "change the price and swap the headline to Just Listed." It edits the same image. Experiment with the update and I think you’ll be generally surprised at the leap.
March 19th from 12 to 1pm ET, Skye Michiels and I are doing the final training in our 3 part series on using AI to be more human. We’ll be talking about how to leverage AI for better client interactions.
If you’re ready to dive deeper on AI, my next AI Marketing course is launching in just 2 weeks!: March 23-April 3rd! We’ll have a specific section on Claude Co-Work. Don’t miss this chance to get ahead of the competition! Sign up here with a discount code for 10% for subscribers
-Matt
