Tomorrow: The AI Marketing System starts!
If you've been reading this newsletter thinking "I need to actually start using this stuff," tomorrow is the day. I won't be running this again until later this year so grab the last spots here.
Five live sessions. Daily exercises. Completely rebuilt curriculum. By the end, you'll have built:
Your AI infrastructure: Your "Agent Brain" projects loaded with business context and brand voice. An ideal client dossier from your actual deal data. Your AI visibility audit across the major AI search tools. A full month of sphere outreach mapped to real clients and a scheduled weekly AI routine.
Your AI toolkit: Stage empty rooms. Remove furniture from photos. Turn one listing into 5 platform-specific posts. Build market dashboards from raw data. Generate neighborhood guides. Analyze recorded calls for follow-ups and so much more.
We start tomorrow (10% off for subscribers) Now on with the show…
Tuesday I said your clients are visual thinkers and most agents are still giving them walls of text. Today's workflow uses Claude's Visualizer, which is exactly what we'll build with in Session 2. It let’s you build interactive charts, graphs, and dashboards directly inside the conversation. Here's how to use it before your next listing appointment.
What you need: A Claude Pro account ($20/month) and 5 minutes. That's it. You don't need to export data from your MLS. You can just describe the market from memory.
Step 1: Give Claude the context.
Open Claude and paste something like this:
I'm a real estate agent preparing for a listing appointment at [Address] in [Neighborhood]. The home is a 4-bed/3-bath colonial, ~2,400 sq ft, asking around $825K. Recent comps in the area: 718 Elm sold for $810K (45 DOM), 903 Oak sold for $795K (38 DOM), 655 Maple sold for $850K (22 DOM), 412 Pine sold for $770K (61 DOM), 821 Cedar sold for $840K (29 DOM). The neighborhood median has gone from $760K to $815K over the past 12 months. Inventory is tight, about 1.8 months of supply.
You can also paste directly from your MLS, or just upload a PDF of your CMA. You could even screenshot a Zillow page and drop it in. Claude reads all of it.
Step 2: Ask for the visual.
Build me a visual comp analysis I can show this seller at our meeting. Include a bar chart comparing the comp sale prices, a timeline showing days on market for each, and a simple trend line showing median price movement over the past 12 months. Make it clean and professional.
Claude will generate an interactive chart right in the conversation. You can see the bars, hover over data points, and read the labels. You can edit any aspect of this
Step 3: Iterate in plain English.
If the chart isn't quite right, just tell it. Claude rebuilds it instantly. You're art-directing a data presentation by talking to it.
Make the bar for 655 Maple green since that's the strongest comp. Add a horizontal line at $825K showing our proposed list price. Remove the days on market chart and replace it with a simple table instead.
Step 4: Bring it to the appointment.
Screenshot the final visual or ask Claude to save it as an artifact and you'll get a standalone page you can pull up on your laptop during the meeting.
Why this matters more than you think.
Every agent in your market can pull the same comps from the same MLS. The data is identical. What separates you is how you present it. A seller sitting across the table from two agents who both recommend $825K will remember the one who explained it clearly and visually. The seller sees the pattern. The outlier comp jumps off the screen. The trend line tells the story you want them to hear.
-Matt
