Tuesdays are 3 AI updates, one hot take, one action. Weekends are practical real estate agent workflows.
Three different platforms shipped or teased moves in the last week, and each one changes a different part of where your client goes to ask a question. These are all great signals for your understanding of the changing shape AI but perhaps Jony Ive’s questionable car design provides the best signal.
1. Anthropic ran its first London developer conference last week. Dario Amodei told the room that Claude's Q1 revenue and usage grew 80x year-over-year against an internal plan of 10x and the made some new announcements. Managed Agents now include "dreaming" (agents review past sessions and self-improve overnight), outcomes (a separate grader checks work against a rubric), multi-agent orchestration. Most agents won't touch any of this directly but the tools your CRM and listing software run on next year are being built on these today.
2. Google shipped Gemini Omni at I/O, and it's the only model in market right now where video is a real input and output in one prompt. Sora was retired in March and ChatGPT's Images 2.0 covers stills only. Omni takes a folder of listing photos plus 15 seconds of phone-shot walkthrough and outputs a polished short-form video grounded in the actual property. Serious access requires a paid Google plan, which is the real cost of every Google AI tool. Two ideas: a 60 second listing reel from existing photos, and a "what living here actually feels like" neighborhood video for relocating clients. This weekend’s issue walks through one build.
3. Apple started teasing AI for WWDC this week, and the build-up is louder than anything Apple Intelligence has shipped to date. Apple registered a new "Gen AI" subdomain on May 23 and rolled out promo pages ahead of the June 8 keynote. Reporting points to a Siri rebuild that finally functions as a real chatbot, plus expanded Visual Intelligence, AI editing in Photos, and a Google Gemini partnership likely powering much of it. Most of your luxury clients live inside iPhones, and whatever Apple ships will eventually become a default AI tool they actually use, even if it isn't the best.
HOT TAKE
The new Johnny Ive Ferrari is here and the internet hates it. I agree that this looks like a complete fail to me. The modernist update stripped the things that made a Ferrari feel like a Ferrari. The stock dropped 4.6% on the news. It’s a good reminder for how you implement AI. If you use it to scrub the texture and human imperfection out of your work, you end up with a polished, soulless product. The winnings agents will use AI to do more of what they already do well, just faster and better.
1 THING TO TRY
Open Gemini Omni this week and feed it 8 to 10 photos from one of your active listings plus a 15-second phone walkthrough. Ask it to generate a 60-second short-form video with captions for Instagram and Reels. The first build takes 30 minutes; the third one takes 5. By Friday, you'll have a real sense of whether Omni belongs in your listing toolkit before I walk through the full workflow. If you don't have an active listing right now, use your last one and post it as a "look back at" reel.
AI 1-DAY WORKSHOP
Saturday, June 6 (10am-6pm ET): I'm running my next one-day Claude workshop for real estate agents. Five concrete workflows built live in one session that will help you be your authentic self - just faster and better. Sign up here.
After June 6, I'm considering running additional one-day weekend trainings in late summer. I’ve had some interest for one on AEO. If that sounds like something you’d spend a day with me on then just reply to this email with YES.
-Matt
