Tuesdays are 3 AI updates, one hot take, one action. Fridays are 1 practical real estate agent workflows.
1. AI video continues to advance. ByteDance's Seedance (Chinese company behind TikTok) latest video model generates 15-second cinematic video from a text prompt and a photo. Realistic motion, lip-synced audio, consistent characters across scenes. It's not available in the US yet (coming to CapCut soon). Hollywood is already suing over copyright, so its unclear if it will be allowed to release wider but you can be sure that the other US models will be racing to catch up in the next few months. The agents who figure out AI video will have a huge impact on how you manage your listing media this year.
2. Perplexity now asks all 3 AI tools at once. Perplexity's new Model Council runs your question through Claude, GPT, and Gemini simultaneously and shows where they agree and disagree. For agents, this matters when the stakes are real: pricing a listing, analyzing comps, drafting contract language, evaluating a neighborhood's trajectory. One model can confidently give you the wrong answer. Three models disagreeing tells you to dig deeper. Three models agreeing means make a move. $20/month for Perplexity Max looks more like a worthwhile investment if you're making important decisions with AI and using multiple models today.
3. Reddit buyer research grows. Reddit hit 80 million weekly search users. Its AI-powered answers feature grew from 1 million to 15 million users in nine months. Buyers already search Reddit for "best agent in [neighborhood]," "is [building] worth it," and "what's it like to buy in [market]." Reddit is now one of the most-cited sources in AI-generated answers across ChatGPT and Google. By Q3, Reddit will personalize results for every visitor, even without an account. That's high-leverage visibility for zero dollars.
HOT TAKE
Seedance 2.0 is incredible. You should absolutely not pay attention to it right now. Every time a flashy new AI tool drops, agents spend a week playing with it and zero weeks doing the things that actually produce closings. The pattern is always the same: excitement, experimentation, abandonment, repeat. The agents pulling ahead aren't the ones with the newest tools. They're the ones who picked 2-3 workflows that directly touch revenue and run them every single week. Consistency on the boring stuff beats novelty on the new stuff. Just like getting those laps in.
1 THING TO TRY
Go to Reddit. Search your market name + "real estate agent" or your neighborhood + "buying." Read what actual buyers are asking. Then answer one question. A real, helpful, specific answer from someone who actually knows the market. No pitch, no link, no signature. Just be useful. That's a high-ROI 10 minutes, and it feeds directly into every AI search engine that cites Reddit.
Join Leonard Steinberg and I today at 1 pm ET for a free training conversation. He’s gonna share specific examples of simple ways he is using AI daily to shave hours off the week for follow-ups and client relationships.
If you’re ready to dive deeper on AI, my next AI Marketing course is launching soon! It’s March 23-April so sign up today and join over 350 agents in the industry who’ve raised their game.
-Matt
