Tuesdays are 3 AI updates, one hot take, one action. Fridays are 1 practical real estate agent workflow.

On Tuesday I wrote about the rules tightening around AI in real estate: new disclosure on listing photos, and the scams creeping into deals. Today you turn that into the thing your clients will actually remember you for.

Buyers and sellers in your sphere are reading scary AI headlines and likely not hearing much from agents to help navigate it. That silence is your opening.

You're going to write one short note, in your voice, that tells your buyers and sellers what to watch for and how you protect them. It does two jobs at once. It shows you as a human who cares about their clients, and it makes you the agent who warned them about this coming while everyone else stayed quiet.

You don't need to cover everything. A client mid-transaction needs to hear about the threats that actually reach them: a wire-fraud scam that uses AI to clone a familiar voice, listing photos that may be AI-edited, and an online estimate that can be off by six figures. Open ChatGPT or Claude and paste this:

"I'm a real estate agent writing a short, genuinely helpful note to my past clients and sphere about how to protect themselves from AI risks in a real estate transaction. The three things I want to cover: (1) wire-fraud scams that now use AI voice cloning to fake calls from a title company or agent; (2) AI-edited listing photos, and how I disclose every edit on my own listings so they always know what's real; (3) online home estimates that can be very wrong, especially on unique or high-end homes, and why a human valuation still matters. For each one, give me two plain sentences a normal person understands. No jargon, no fear-mongering."

The draft will be useful and a little flat. Make it sound like you. If you built a Voice Guide back in a past Weekend Workflow or a Skill in Claude, leverage them and say "rewrite this in my voice." If you didn't, paste two emails from your sent folder and add:

"Rewrite this so it sounds like the person who wrote these two emails. Make this warm and very personable. End with a line that makes clear I'm here to be the human in the loop on their deal, and they can always forward me anything that looks off.”

Read it out loud. The whole thing should feel like a friend who happens to know this world warning you over coffee.

Generic safety tips are everywhere. What makes this land is a specific promise tied to how you work. Tell them the exact step you take to protect them, like confirming every wire instruction by phone before a dollar moves, or labeling every edited photo on your listings. Add it with:

"Add one short paragraph where I make a specific promise about how I personally protect clients during a transaction. Help me build a real step example based on what you know about my business. Keep it humble, not boastful."

That paragraph is the difference between a forwarded tip and a reason to refer you.

Email it to your past clients and sphere as a plain personal note, not a designed newsletter. Plain text from your own address gets opened and gets answered.

Then take the same content and post a shorter version on LinkedIn. It's the kind of useful local-pro post that AI search learns to surface. If a client replies with a question, do the thing no AI can do for them: pick up the phone.

Proud to have Wispr Flow sponsor this email since its a tool I use every day.

The detailed ones. The ones with examples and edge cases. Wispr Flow lets you speak them instead — clean, structured, ready to paste into any AI tool. Free on Mac, Windows, and iPhone.

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In late September I'm running my first weekend workshop on getting found inside AI search.

When a buyer asks ChatGPT or Gemini "who's the best agent in [your neighborhood]," someone gets named. Is it you? This workshop is the full playbook for helping make sure it is. It will detail specific steps to take so the AI tools put you in the answer. Pre-registration opens soon. Reply "AEO" to this email and I'll hold you a spot.

-Matt