Tuesdays are 3 AI updates, one hot take, one action. Weekends are practical real estate agent workflows.
Apple’s WWDC was yesterday and they had some big announcements with AI. I haven’t mentioned them that much for a while so they lead off today’s lineup…
1. Apple Finally Rebuilt Siri (with Google’s help). Yesterday at WWDC Apple unveiled a new Siri AI, the first real rebuild of the assistant in 15 years. It runs on a custom Google Gemini model, holds a back-and-forth conversations, reads what's on your screen, pulls from your own messages and email. It ships free this fall with the next iPhone, though it needs an iPhone 16 or 15 Pro to run, so your move-up buyers get it before your older sphere does. The simple things are now powerful: the phone answers neighborhood and pricing questions better than before so you should be aware of its capabilities once it launches.
2. ChatGPT Now Remembers Your Business Without Being Told. OpenAI shipped a big memory upgrade. ChatGPT now builds a working memory of you in the background and keeps it current, so it stops asking you to repeat your market, your price points, and how you write. I've been saying for a year that context is the whole game, and OpenAI just built more of it in for you. This means that projects are not quite as important purely for memory help, but they still are invaluable for organization and workflowl
3. Perplexity opened its Computer agent to businesses last week. It operates your actual computer, clicking through apps, filling forms, moving files, and finishing tasks while you do something else. I think computer control is one of the most interesting open lanes in AI right now. Claude Cowork can drive a desktop but it's slow and loses its place, and OpenAI's version is no better. Look at where your hours actually go: MLS entry, transaction checklists, and CRM cleanup. That's the work a computer-driving AI takes over first. We’ll see if the others can step up their game or if this is an area where Perplexity can gain some ground.
HOT TAKE
AI is a long game. Don’t write Apple off. It was late to MP3 players, smartphones, watches, and earbuds, and ended up owning every one of them. A pretty good assistant already on a billion devices beats a brilliant one people have to download and learn. While the new players spends billions, Apple is doing what it always does, waiting until the technology is ready for normal people. We’ll continue to keep an eye on what they’re doing.
1 THING TO TRY
Before the new Siri reaches your clients' phones, find out what AI already says about you. Ask ChatGPT, Gemini, and Siri the same two questions: "Who should I talk to about selling a home in [your neighborhood]?" and "What should I know before buying in [your town]?" Write down which agents, teams, and sources get named. If you're not in the answer, the fix is publishing a breadth of specific, local, opinionated content AI models cite. The agents showing up in ChatGPTs AI answers today are gonna be showing up in Siri after its launch this Summer.
10x the context. Half the time.
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COMPASS SOCAL LUXURY SUMMIT
My last class of the Summer will be in person on August 12th - a Claude Cowork AI workshop at the Compass SoCal Luxury Summit, in Orange County.
If you’re in the Southern California area and want details for registration, just reply to this email with SUMMIT and I'll make sure you're first to know.
-Matt
