Tuesdays are 3 AI updates, one hot take, one action. Weekends are practical real estate agent workflows.
1. OpenAI shut down Sora in six month. the service peaked at about a million users, then collapsed to under 500,000. Total lifetime revenue: $2.1 million. Daily cost to run it: $1 million. Disney committed $1 billion to a partnership and found out it was dead less than an hour before the public announcement. Not every AI product that launches with a splash is going to last. Build on tools that solve core workflows, not tools that make good demos.
2. Apple is rebuilding Siri from scratch using Google's Gemini AI. Launching later this year. Instead of training its own model, Apple is plugging in Google's Gemini and opening the door to others, all running through Apple's Private Cloud Compute for privacy. The strategy: Siri becomes the orchestration layer that routes your request to whichever AI handles it best. Apple doesn't need to win the model race. They just need to own the interface on the device in your pocket. For agents, your phone becomes the place where AI coordinates across your calendar, email, CRM, and files without switching apps. By the end of 2026 when a buyer asks Siri "who's a good agent in Greenwich?", that’s gonna be a powerful answer.
3. A Stanford study published in Science found that AI chatbots flatter you more than a person would. Researchers tested 11 AI systems on how they respond to people asking for personal advice. All of the AIs, including ChatGPT, Claude, and Gemini, affirmed users' existing positions 49% more often than human advisors did. You should remember this when running comps through ChatGPT or asking Claude to review a pricing strategy. The AI is not going to push back hard enough. It’s why setting up projects, custom instructions and skills are so critical when you are trying to maximize your time spent with AI. You fix it by telling it how to talk to you.
HOT TAKE
The hype is settling and the real work is starting. OpenAI killed the product that looked great in demos but couldn't sustain a business. Apple decided not to build its own model and is instead building the orchestration layer on the device you already carry. And Stanford showed that out-of-the-box AI isn’t business ready. It’s time take things serious. Custom instructions, voice guides, Claude Skills, and project setups that push the AI to build for your business. It’s on you to onboard your most powerful new employee.
1 THING TO TRY
Open Claude and type: "Create a Skill that acts as my personal voice guide. Ask me questions about how I write, how I talk to clients, what tone I use in emails vs. social media, and what kind of feedback I want when you review my work. Then save it as a Skill I can use across Projects." Claude will interview you, build the Skill, and save it in your Skills library. Once it's there, any Project you attach it to will write like you and critique like a tough colleague instead of a yes-man. Ten minutes. Fixes the flattery problem Stanford just measured.
Cohort 5 of the AI Marketing System is in session and we’re building real workflows right now. If you want in on the next workshops, join the waitlist. Have a great week!
-Matt
