Tuesdays are 3 AI updates, one hot take, one action. Weekends are practical real estate agent workflows.
Before we get into it: My next AI Marketing System course kicks off next Monday! Five live sessions and a completely new curriculum with the latest advancements, including hands-on builds with Claude's new visualizer and Cowork automation tools. If you've been reading this newsletter and thinking "I need to actually start using this stuff," this is the moment. Enroll here.
1. Use AI to fill out your March Madness bracket this week. Yahoo Sports and Google's NotebookLM built research notebooks packed with tournament data that anyone can query in plain English. But here's why this matters beyond basketball: the exact same workflow works for your business. Upload your neighborhood sales data, MLS reports, and client notes into Claude or ChatGPT and ask it to find patterns, flag trends, and brief you before a client call. The bracket is the excuse to try it. The skill you're building is using AI as a research analyst, not a copywriter.
2. Claude now explains things visually, not just in text. Anthropic launched a visualizer feature that lets Claude generate interactive charts, diagrams, flowcharts, and dashboards inline as part of its responses. Instead of getting a wall of text when you ask about market trends, you can now get an actual chart. Ask Claude to analyze your last 60 days of closed sales and it can hand you a visual breakdown by neighborhood, price range, or days on market. Ask it to map out your marketing plan and it builds a flowchart. This is a big deal for agents because most of the analytical work in real estate is visual: pricing trends, comp grids, market snapshots.
3. Claude figured out it was being tested. Then it hacked the answer key. Anthropic was testing Claude Opus 4.6 on a web research benchmark: 1,266 hard questions. After hundreds of failed searches on one question, Claude stopped looking for the answer and started analyzing the question itself. It decided the phrasing felt "artificially specific," reasoned through which test it might be taking, found the encrypted answer key on GitHub, wrote its own decryption program, and submitted the correct answer. The AI you use to research comps and prep for meetings doesn't just search anymore. It reasons and pivots when something isn't working.
HOT TAKE
Your clients are visual thinkers. Most agents are still giving them walls of text. Claude now builds charts and dashboards inline. ChatGPT generates presentations with custom images. Both build spreadsheets from a single prompt. A pricing trend chart lands differently than a paragraph about pricing trends. The agents who figure this out first will walk into listing appointments with visuals they built in five minutes that make complex data feel simple.
1 THING TO TRY
March Madness brackets are due this week. Use yours as AI practice. Open ChatGPT or Claude and type: "Research the 2026 NCAA tournament field, analyze team stats, injuries, and matchup trends, and give me your picks for every round with a brief reason for each upset pick." Push back on the picks you disagree with. Ask it to defend its reasoning. That back-and-forth is the exact same skill you'll use when you upload your market data and ask AI to find pricing patterns or flag a neighborhood trend before a listing appointment. The bracket is fun. The skill you're building is the point.
-Matt
Reminder that this Thursday, March 19th from 12 to 1pm ET, Skye Michiels and I are doing the final training in our 3 part series on using AI to be more human. We’ll be talking about how to leverage AI for better client interactions. Register below!
