Tuesdays are 3 AI updates, one hot take, one action. Weekends are practical real estate agent workflows.
Three stories this week, and they all circle the same question: when your buyer asks AI for an agent, does your name come up?
1. Your clients are spreading further out across AI tools. Fresh Similarweb data has ChatGPT's share of AI traffic sliding from about three-quarters a year ago to the mid-50s, while Gemini has climbed from under 10% to roughly a quarter and Claude has more than tripled (and that only counts web visits, so it undersells how much people are using it for work). The answer a buyer gets to "is this a fair price in [your town]" now depends on which app they happened to open, and the agents named in one model are often invisible in another. You used to be able to only think about ChatGPT as the dominate place for search results but it’s clear all three are important to consider when building your AEO strategy.
2. The US government just forced Anthropic to switch off its two most powerful models, three days after they launched. On June 12, an export-control order barred any foreign national from using Claude Fable 5 and Mythos 5, and because Anthropic can't sort users by nationality in real time, it pulled both for everyone. Every other Claude model stayed online. You shouldn’t run your day to day workflows on the frontier research models anyway, so this shouldn’t be much of a hit to agents, but it’s an important reminder to build your client workflows on the stable stuff, not the latest greatest versions.
3. Homebuyers trust AI less this year, not more. In Cotality's 2026 survey, trust in AI to help find a home dropped to 16%, down 14 points from last year, even as 75% of buyers assume AI is already somewhere in the transaction. They want it in listing sites and lender tools but they want a human on the decisions that cost real money. 68% now want clear labeling when AI touches a listing or a mortgage recommendation. Read that as a green light: the more AI shows up in the process, the more buyers reach for a person they trust to tell them what it all means.
HOT TAKE
Have you asked your AI tool? Here’s a good example of how AI tools say they prioritize sources. YouTube, LinkedIn, Wikipedia, Reddit, Forbes…not agent websites. You're not editing Wikipedia or landing in Forbes this month, and Reddit is a long hard road so if I had to pick one place to go big, it's LinkedIn. You can start today with no camera and no editor. YouTube is the bigger long game if you'll commit to video, but LinkedIn is the fastest way to start showing up. Just focus on very high quality content that is unique to build community.
1 THING TO TRY
Pick LinkedIn and feed it the questions your buyers already ask AI. Open ChatGPT and ask, "What are the top questions buyers and sellers in [your market] are asking right now?" Take the five strongest and write a short, specific LinkedIn post answering each, using the literal question as your first line so it reads as a clean answer. Keep them genuinely useful and local, the kind of detail a national article never has, and post one every few days. In a few weeks you've stacked up a handful of plain-spoken answers with your name attached, the exact content these models lift into their results.
now a short promo for a tool I use every day…
Your best prompts are the ones you'd never bother typing.
The detailed ones. The ones with examples and edge cases. Wispr Flow lets you speak them instead — clean, structured, ready to paste into any AI tool. Free on Mac, Windows, and iPhone.
IN-PERSON WORKSHOP - AUGUST 12 - ORANGE COUNTY
If reading this and actually building it are two different things for you, here's your nudge. The website is up and you can finally register for the Compass SoCal Luxury Summit in Orange County (August 10-12). I'm hosting a full-day Claude Cowork training on the 12th, a hands-on day where we build the AI workflows this newsletter talks about. You can add my experience as an extra add-on at the website here.
-Matt
